Entrepreneurs nowadays face hard challenges. To maintain and improve bussiness, all entrepreneurs must understand changes of market. And then, the companies must have effective changes to catch up with the needs of market. Therefore, the companies must have suitalbe a marketing campaign to protect and develop theirselves.
Long term and short term must be clear for development of the company.
What is marketing?
Marketing is one that forms a program, which includes long term and short term for the entrepreneur. Many boxes think that marketing is spending money for adverting, which is a big mistake. It is because marketing is not only methods for the entrepreneur to go and develop, but also solusions for coping with difficulties of the market.
For small enterpreneurs, marketing plan will show the way to determine finacial statergies, produced methods and hunam resourse. Thus, marketing can be considered as the way to the success or failure of the entrepreneur.
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