What is the the strength of a small entrepreneur?

Your entrepreneur / company is a small one. You must face the financial difficutlties for marketing or producing. In spite of this, you also have strength which a big company often ingnores.
+ You can live easily at small market which big companies cannot think about it or reach it.
+ Your small company can change quickly to react market changes.
+ You can attract some guests who are the customers of big companies, they cannot.
+ Their failure is good lessons for your success. It means you can learn from them.
However, you should be careful to manage your business. You need to research your market clearly to find what custormers need. You should also check the reaction of market to have suitable changes. Your entrepreneur can live at recession strongly if you are able to catch right market for your marketing.